Month: August 2022

Why Michelin Keeps Its Michelin Guide Business Despite Losing Money

In 1900, the founders of the Michelin tire company, André and Edouard Michelin, launched a guide for hotels to give car owners in France. In 1920, they added restaurant reviews to the guide. For many decades, the Michelin Guide only rated French restaurants. In 2005, Michelin expanded to include American restaurants. Japan was added in …

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